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Why is it important for my hotel to have the text content complete and correct online?

There are multiple advantages for a complete and correct content:

  • Potential tourists worldwide can find your property when they filter on
    specific OTAs for specific amenities e.g. children’s swimming pool,
    pet-friendly hotel, etc. If you have amenities that are not properly
    communicated or inserted on suppliers’ websites, then the potential hotel
    guests won’t see your property = won’t book your property.
    • The internet users of today have very little time and patience to
      find a property to their liking - having the information ready to go
      and in their native language will increase chances for a booking,
      as long as this strategy is corroborated with a proper pricing
      strategy: content parity + price parity = maximum bookings.
  • It will help with SEO (Search Engine Optimization), improving the online
    ranking of your property in Google search results.
  • Thanks to GIATA’s translations in 42 languages for facts, and 25 languages for
    descriptions - a multiplier effect will occur - boosting your property’s visibility
    worldwide.

Watch this training video for more information: