3 - 5 March, 2026
Messe, Berlin
Hall 5.1 Stand 100

Meet us at ITB

GIATA is the trusted engine behind global travel technology, providing the critical data infrastructure for smarter decisions and AI readiness.

Verified Hotel Data

Offering the world’s largest hotel mapping services with richer content and streamlined data operations.

AI-Powered Decisions

See how smart data engines convert personalized offers into real bookings

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Book a meeting with us at ITB:

Trusted by Industry Leaders

Empowering the travel industry with the reliable connections it needs to scale worldwide

TripAdvisor
WebBeds
TUI
Trip.com
Travelport
RateGain
Lastminute.com
EasyJet Holidays
CHECK24
eSky
Hotelbeds
Amadeus
Iberostar
Garden Hotels
Barceló
B&B Hotels
Melia Hoteles
Conrad Hotels
Anantara Hotels
The Social Hub
World of Hyatt
H World International

The World’s Largest Verified and Streamlined Hotel Data

Delivering accurate hotel content at scale and powering AI-driven personalization, so you can operate efficiently while giving travelers precisely what they want, in real time.

Broader Audience Reach

Widest digital catalogue data, mappings and Multilingual Hotel Guide

Consistent & Reliable Data

Ensure clean, accurate property information across every channel

AI-Driven Personalization

Present the right hotel, to the right person, at the right time, instantly

GIATA Brand Asset
Curated for OTAs, tour operators & hotel brands

GIATA Product Highlights

Experience three days of innovation, inspiration, and connection

GIATA Multicodes

GIATA Multicodes

The foundation of clean data: Clean property datastarts with one unique ID. The world’s most comprehensive hotel mapping database, trusted by global leaders

OTAs Wholesalers & Tour Operators Meta-search Platforms
GIATA Drive

GIATA Drive

Your hotel data centralized and shared with the world. Updating hotel data shouldn’t consume your entire day. Manage and distribute your hotel data from a single, centralized source of truth.

Hotels & Hotel Chains
GIATA Smartseer

GIATA Smartseer

Real-time AI Individualization for sales channels to maximize your conversions. Show travelers exactly whatthey want to see, in real-time

OTAs & Booking Platforms Airlines & Tour Operators Hotel Chains & Retail

Event Information

Everything you need to know about ITB 2026

GIATA Happy Hour at FITUR
Happy Hour · Save the Date

30 years of GIATA
From Accuracy to Aperitifs

Celebrating three decades of precision, partnership, and possibilities. Better data starts now!

3rd March · 5:00 PM Hall 5.1 Stand 100 Limited spots

GIATA marks an incredible 30 years in the travel tech world — and we’re throwing a party worthy of the milestone. Join us at ITB Berlin Hall 5.1 / Stand 100 for an evening packed with energy, great music, and even better company.
Come celebrate, dance, and raise a glass with us.

What you get

Confirmation Message.

Reminder ahead of the Happy Hour so you don’t miss it.

Easy conversations with our team and partners.

Limited capacity · RSVP to secure your spot

Live Product Demos

Explore 1.40M+ mapped hotels across 467 suppliers and see AI mapping in real time.

Multicodes in Action

Expert Consultations

Discuss your hotel content strategy with our specialists — leverage 99.99962% mapping accuracy to eliminate duplicates and errors.

One-to-One Insights

Success Stories

See how Mangia’s cut content update time by 60%, reducing go-live from weeks to days via GIATA Drive.

Case Study Proof

Future-Ready AI

Discover how the SMARTSEER acquisition enhances individualization — providing 2B traveler journeys used for predictive AI training.

Next-Gen Travel Tech