21 - 25 JAN, 2026
IFEMA, Madrid
Stand No: P12 - 12D10

Meet us at FITUR.

GIATA is the trusted engine behind global travel technology, providing the critical data infrastructure that powers smarter decisions and enables AI-driven innovation.

Verified Hotel Data

Offering the world’s largest hotel mapping services with richer content and streamlined data operations.

AI-Powered Decisions

See how smart data engines convert personalized offers into real bookings

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Book a meeting with us at FITUR:

Trusted by Industry Leaders

Empowering the travel industry with the reliable connections it needs to scale worldwide

TripAdvisor
WebBeds
TUI
Trip.com
Travelport
RateGain
Lastminute.com
EasyJet Holidays
CHECK24
eSky
Hotelbeds
Amadeus
Iberostar
Garden Hotels
Barceló
B&B Hotels
Melia Hoteles
Conrad Hotels
Anantara Hotels
The Social Hub
World of Hyatt
H World International

The World’s Largest Verified and Streamlined Hotel Data

Delivering accurate hotel content at scale and powering AI-driven personalization, so you can operate efficiently while giving travelers precisely what they want, in real time.

Broader Audience Reach

Widest digital catalogue data, mappings and Multilingual Hotel Guide

Consistent & Reliable Data

Ensure clean, accurate property information across every channel

AI-Driven Personalization

Present the right hotel, to the right person, at the right time, instantly

GIATA Brand Asset
Curated for OTAs, tour operators & hotel brands

GIATA Product Highlights

Experience three days of innovation, inspiration, and connection

GIATA Multicodes

GIATA Multicodes

Eliminated duplicates with 99.998% accuracy across 1.39M hotels and 193M codes.

OTAs Wholesalers & Tour Operators Meta-search Platforms
GIATA Drive

GIATA Drive

One central hub to manage your hotel data, correct star-rating discrepancies, and keep content accurate across every sales channel.

Hotels & Hotel Chains
GIATA Smartseer

GIATA Smartseer

AI-driven decisioning that profiles every user and product in real time to deliver hyper-relevant offers and journeys at scale across your digital channels.

OTAs & Booking Platforms Airlines & Tour Operators Hotel Chains & Retail

Event Information

Everything you need to know about FITUR 2026

GIATA Happy Hour at FITUR
Happy Hour · Save the Date

GIATA Happy Hour at FITUR

One hour of relaxed networking, cold drinks & good conversations.

21 January · 4:00 PM Stand P12 – 12D10 Limited spots

Slide into the afternoon with a drink in hand and the right people around you. We’re bringing together OTAs, hotel brands and tech partners for an easy-going hour on the stand.

What you get

Confirmation Message.

Reminder ahead of the Happy Hour so you don’t miss it.

Easy conversations with our team and partners.

Limited capacity · RSVP to secure your spot

Live Product Demos

Explore 1.40M+ mapped hotels across 467 suppliers and see AI mapping in real time.

Multicodes in Action

Expert Consultations

Discuss your hotel content strategy with our specialists — leverage 99.99962% mapping accuracy to eliminate duplicates and errors.

One-to-One Insights

Success Stories

See how Mangia’s cut content update time by 60%, reducing go-live from weeks to days via GIATA Drive.

Case Study Proof

Future-Ready AI

Discover how the SMARTSEER acquisition enhances personalization — delivering 425k+ multilingual descriptions across 25 languages.

Next-Gen Travel Tech