What is GIATA DRIVE?

In brief: GIATA DRIVE is a complete hotel solution for managing and distributing images (including room type tags), amenities (including Covid hygiene standards) and descriptions in 25 languages.  

Since 1996 GIATA has been delivering hotel images, amenities, and descriptions to all 11,500 travel agencies, OTAs, and tour operators in Germany, Austria, and Switzerland (99% market share). On top, we reach an additional 9,000 international OTAs and travel agencies in over 70 countries worldwide.

By uploading images and changing property descriptions on the GIATA platform (which can take as little as 20 minutes), users are able to update over 20,000 channels for all OTAs and third-party distributors. GIATA will also automatically translate the text into over 25 languages to open bookings to new markets.

Watch this video for more information:

Why use GIATA DRIVE?

1. ALL-IN-ONE TOOL

Permits the management of images and facilities, distribution of the most recent content, and information on how the properties are performing within a particular destination.

2. REDUCED COSTS

Time and resources are saved by not having to update each travel site individually, and leaving the translation of the content to GIATA.

3. BETTER VISIBILITY

GIATA feeds images and all details about the accommodations in order to appear in the top ranks of travel site search results.

4. EXPANDED DISTRIBUTION

Benefit from the distribution within only 72 hours of GIATA's global network to 20,000+ channels in over 70 countries.

5. GLOBAL MARKETS

Trust GIATA to provide the hotel information in the language the guests speak – currently 25 languages from around the globe.

6. CONSISTENT CONTENT

Have full control over the hotel’s information displayed on thousands of channels and minimise the risk of costly guest complaints.