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2. Tour Operators: This page provides a comprehensive and instant overview of the information available in tour operator (TO) catalogs for your properties. It differentiates between TOs that receive automatic updates from GIATA, marked with a "Push" symbol, and those that selectively refresh content. The tab tracks updates made through GIATA’s distribution and any changes resulting from outreach via the Open Content Link.
The tab highlights TO catalogs with fewer or potentially outdated images, displaying the number of images available in the column next to the hotel name.
Additionally, the tab facilitates outreach to new tour operators by providing up-to-date, multilingual, and easily exportable content via the Open Content Link, helping to improve your overall TO score. New TOs that add your property to their portfolios appear automatically within this tab.
Refer to the Channel List in DRIVE to identify all the channels included in GIATA's distribution network.
4. Images: The image score can be improved by uploading sufficient images. To achieve a perfect score of 100%, a total of 50 images must be uploaded, as certain channels, such as Booking.com, only distribute the first 50 images provided.
The Compare Hotels tab in GIATA DRIVE analyzes how a property compares to competitors within a selected radius of 10 km, 50 km, or larger. It compiles a comparison list and evaluates key performance metrics side by side.
By presenting these insights, the tab helps identify competitive advantages and highlights areas for improvement in content quality and distribution.